Flu vaccination campaigns are taking on a new significance this year with the continued spread of COVID-19 across our state and the threat of surges in both illnesses this fall. The good news is a number of resources have already been developed to help spread flu immunization facts to your staff and community.
The Washington State Department of Health has created a “Knock Out Flu: Think of it as Essential” campaign to promote the importance of the flu vaccine, especially among underserved populations. The department has funding to run the campaign statewide through March 2021. Hospitals can amplify the campaign messages by downloading the partner toolkit and using the materials in your own communications. Materials are provided in English and Spanish and include posters, radio scripts, social media graphics, and videos.
The American Hospital Association recently launched its “United Against the Flu” campaign for 2020, and has also made its campaign materials publicly available. Additionally, the AHA compiled a useful list of flu resources:
- Fact sheet: Influenza Vaccine: Who Should Get It, and Who Should Not
- Fact sheet: Everyday Preventive Actions that Can Help Fight Germs, Like Flu
- CDC website: Influenza Resources for Health Care Workers
- CDC report: Recommendations of the Advisory Committee on Immunization Practices (ACIP)
Finally, the Centers for Disease Control and Prevention (CDC) published a digital media toolkit for the 2020-2021 flu season encouraging people to #sleeveup to #fightflu. The CDC’s “Flu and You” fact sheet is also available in 12 languages.
In the coming months WSHA will share messages through our communication channels. We hope you’ll join us in amplifying these campaigns to prevent the flu in your communities.