Seattle Cancer Care Alliance (SCCA) gave its brand a makeover Oct. 6, unveiling a new look and a new tagline: “Better Together.” The new brand is designed to reiterate the strength the alliance offers patients in partnership with its three founding partners: Fred Hutchinson Cancer Research Center (Fred Hutch), Seattle Children’s and UW Medicine.
SCCA’s refresh is more than a new logo and look. It underscores its commitment to keep the people it cares for living longer, better, healthier lives. Every individual patient (represented by the central white circle) has SCCA’s complete focus. Everything it does, and every decision they make, is in service of that patient. The new brand will be visible throughout the Seattle-King County region through billboards, signage and a South Lake Union Trolley wrap. (Tim Pfarr)