Membership and communications goals for 2018

January 17, 2018

I’m very pleased to be joining WSHA at this important time for health care in our state and nation. In leading health care communications and advocacy for hospitals and health systems, I’ve worked with patients and providers from rural Washington to its largest cities. Their stories have a common thread: people often at their most vulnerable being cared for by people doing their very best. These stories make the case for better public policy, for advances in quality and patient safety, and so much more. They’re inspiring my four major goal areas for 2018:

I’ll be working with WSHA’s leadership to develop and implement a new communications strategy. Working with hospitals, providers, patients and members of the media, I’ll be here to help communicate how public policy changes and advances in patient safety affect our membership, and increase public understanding of the tremendous changes facing health care.

Health care is extraordinarily complex, and it is most successful when people collaborate. And that is how WSHA makes a difference. Members come together in an association committed to health care improvement.

I’ll be harnessing the power of a great internal team to serve as staff lead for WSHA’s Hospital Governing Board Committee as well as main member events. We want to exceed your expectations on education and engagement, and provide a great environment for espirit de corps.

Core beliefs
WSHA believes everyone in our state should have access to the right care, at the right place, at the right time, and that everyone should be able to enjoy equally positive health outcomes that transcend all demographic distinctions. I’ll be communicating the challenges and opportunities this presents in Olympia and DC and the ways WSHA is continually working with members to make care safer in the Pacific Northwest.

As beacons of compassion, hospitals care for everyone, regardless of ability to pay. Caregivers do this 24/7/365, often in the face of tragedy, with skill and dedication. I’ll be joining my colleagues on the policy team to communicate our commitment to charity care on behalf of hospitals who are investing in it, and at the same time reliant on policy and funding to make it sustainable.

I welcome you to share any feedback or ideas. I’m eager to engage with you to support your individual and our collective missions.

Kind regards,
Rhonda Curry
WSHA Vice President for Membership and Communications


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