Lourdes Counseling Center, part of Lourdes Health in Richland, has changed its name to Lourdes Behavioral Health to better reflect the scope of behavioral services available at the facility. The change was made as part of the celebration of its 50th anniversary.
The strategic rebranding effort, which includes a new brand identity, comes as Lourdes Behavioral Health seeks to enhance its impact and reach within the region. Signage has been updated throughout the facility, and the new name brand was celebrated with a special ribbon cutting and anniversary event Aug. 1 for hospital physicians, area health care providers, elected officials and members of the community.
“Lourdes Health is committed to expanding access to critical health care services this region needs, and this rebrand reaffirms our dedication to providing exceptional mental health services and support to individuals and families in the Tri-Cities area,” said Mark Holyoak, Lourdes Health CEO. “Our new name, Lourdes Behavioral Health, better reflects the scope of our services, our ongoing commitment to quality care, and our mission of ‘making communities healthier.’”
